Pop role

Popirol was established in 2020 by Julie Nicolaisen and Tine Hertz. We met professionally a few years before and the dream of creating our own children's clothing brand slowly grew.

We have both worked in the clothing industry for many years and as close colleagues we quickly discovered that we shared the same creative approach to making children's clothing. With a shared desire to make children's clothing with care, the idea for our brand was right at our feet.

3 years later, we founded Popirol with the vision of creating a children's clothing brand that takes responsibility for the products we put into the world. We create classic everyday favourites, which can easily fit into the existing wardrobe and which can be used all year round and across seasons.

We design functional classics for girls and boys between 0-6 years. Our products are primarily made in Organic Cotton and we produce exclusively in Europe to ensure high quality, orderly working conditions and a close relationship with our suppliers.

We are driven by the desire to be able to contribute to a more responsible production that celebrates quality over quantity.

With a shared vision of wanting to create children's clothing with a sustainable approach, we work every day to become the very best version of ourselves.

We warmly welcome you to our shop and hope you will follow us on our way….


Julie Nicolaisen and Tine Hertz